“Planning was only ever designed to answer one question. Why the F*** should they?” ... Tony Stead
WHO CAN JOIN
Working as /or/ Looking to be:
Account Planner
Strategist
Account Executive
Account Manager
Brand Manager
Marketer
DURATION
7 weeks - Class per week:
5 Weeks Classes /15h
Development Sessions
TEACHING METHODS
Lectures, training, demonstrations and
critique of assignments
Teaming up with other courses students to work on Global Competition
TUITION
9,000 EGP
Payment Methods
Cash / Credit Card / Bank Transfer
15% off for Undergraduate Student
15% off for Fresh Graduates of 2 Years
ACCOUNT PLANNING TOOLS COURSE
“Planning was only ever designed to answer one question. Why the F*** should they?” ... Tony Stead
Account planning brings the focus on the consumer into the process of developing advertising, an advertising agency discipline and sometimes department that works alongside client facing managers (account management), buying advertising (media), and creating advertising (creative).
Account planning makes it easier to sell a campaign to a client because the agency can explain quite specifically why the advertising should be done a particular way.
THE COURSE WILL COVER
* The benefit of Account Planning, Planner Job role in depth
* Understanding Communication objective and the role of the communication idea
* Qualitative Research and Quantitative Research,
* Building a Narrative of Statistics, Insights and Evidence
* Effective Activation:
- Driving Effective Integrated Activation
- Measuring Effectiveness
Meet
The Real World
of Advertising
Who does what inside the Agency by Head of Departments in Multinational Agencies
